Survey analysis to Gain Marketing Insights
À propos de ce cours
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
Objectifs d'apprentissage
Material Includes
- Videos
- Booklets
Requirements
- XL Stat
- Excel Add-on
Public cible
- Students
- Business Owners